Their Google Search Development docs clearly state that webmasters should use semantic HTML markup for content whenever possible. What is known is that Google recommends the use of semantic HTML. ![]() However, there’s not enough research and evidence to prove that Google derives meaning from the newer HTML 5 elements. Most SEOs agree that headings – in particular, the h1 – are used by Google to understand the context and structure of a web page’s composition. It’s unknown exactly which semantic HTML elements Google’s algorithm considers when parsing and analyzing pages. Semantic HTML may improve search engine visibility Web developers are encouraged to take full advantage of ARIA HTML attributes to help make their pages more fully accessible. Semantic elements should also be seen as a starting point to accessibility. To be effective, semantic elements need to be implemented correctly in the code. ![]() JAWS, NVDA, and VoiceOver all announce each element for its semantic purpose. Screen readers make use of semantic elements, which makes navigating and reading pages that incorporate them more accessible. Semantic HTML creates a solid foundation for accessibility One element, in particular, provides interactive functionality without the need for JavaScript. Several of the rarely used semantic elements discussed in this article have their own default style and provide additional details to the reader. Incorporating semantic markup can make the presentation of content more clear and informative. Example of a Coywolf News article that was converted to reader mode using semantic markup Semantic HTML provides a better user experience They look for elements like main and article to determine the main content, and filter out content encased by elements like nav. For example, bots can parse and process semantic blocks with near-perfect accuracy if the HTML is coded correctly.īrowsers like Firefox and apps like Pocket have a reader mode that relies on semantic elements to make decisions about which composition it should display or hide. The use of semantic elements can help define specific areas of a page template for machines. Semantic HTML make pages machine readable Web developers, webmasters, and editors should be using semantic HTML because it can improve how computers and people experience and understand the page content. However, there are several more reasons why they should be used. The use of those semantic elements has slowly become a best practice for web developers because they help with building and maintaining page templates. The most popular and commonly used elements include: When HTML 5 was officially released in 2014, it added several new semantic elements. They help create the most basic version of a web page. The ones you’re probably most familiar with are head, body, headings ( h1, h2, etc.), and p. Semantic markup refers to elements and attributes that provide context to the data it contains or references. Semantic Hypertext Markup Language ( HTML) has been a part of the standard since its creation. Jon Henshaw | | 9:33am CST | Web Development
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